in case you're wondering...

Hi, I'm Issy,

When I had my first (crazy) baby, I really struggled to adjust to parenthood.  


It didn’t help that I was up all hours of the night with a non-sleeper trawling through social media. Why did everyone else appear to have their lives together?


It wasn’t until my second baby came along (not as crazy, but also a non sleeper) that I realised that thinking I was a total hot mess was in fact, pretty normal.

Flash to 2016 when my brain was working well enough to start putting ideas together (thanks sleep school)….and Seriously Milestones was born. 

Seriously Milestones is about telling the truth - that having kids isn’t all coffee dates and gummy smiles.

In fact, most of the time, it's a total shit storm.

Seriously Milestones are intended to be used as a photo prop and shared on social media using the #seriouslymilestones - but mostly they are designed to keep things real - because life is too short to be taken seriously.

(Side note - yes I did go back for a third baby, I still have NFI why but it seems to have been good for business).



  • Each pack features twenty unique Seriously Milestones cards designed to compliment other standard milestone cards on the market. Seriously Milestones do not contain cards similar to other mainstream examples.


  • We take the environment seriously. The packaging used for Seriously Milestones is made from 100% recycled stock and made in Australia by Craftpak.  The cards are made from 400gsm paper sourced from sustainable forests and are printed in Castlemaine at Print Together.


  • The cards feature rounded edges so your little ones don’t hurt themselves when holding them (although we could turn that into another card…) and have a matt laminate overlay to ensure they can handle all the drool and vomit.

  • We we're finalist at the 2017 Bendigo Business Excellence Awards for Best New Business.


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